About 1111BB
Meet Wil and Michiel, expert business coaches in the technology innovation industry. Their philosophy is simple yet powerful: “Time to Growth.” With decades of combined experience, they help companies optimize their time and implement growth strategies to achieve long-term success. Let Wil and Michiel guide your business towards success in this fast-paced industry.


Wil Ruijsbroek
Sees: endless opportunities for companies to make a difference
Finds: that little structural work is being done to create new values
Thinks: other ways of thinking and working are needed to cash in on opportunities
Does: analyze, create, realise

Michiel Poppink
Sees: tech companies thinking too much bid-oriented
Finds: that technical companies can create more new opportunities
Thinks: in opportunities but believes in doing
Does: mobilise, enthuse, acquire